TRANSFORMING THE LANDSCAPE OF THE EMERGING ACCOUNTING PROFESSION AFTER ARTIFICIAL INTELLIGENCE (AI) DISRUPTION

The evolution of technology from the 4.0 to the 5.0 revolution poses a threat to their professions. According to KPMG’s 2018 data, Artificial Intelligence (AI) stands poised to replace accountants in the foreseeable future.

The advent of AI brings about considerable disruption for emerging accountants. This study endeavours to explore the possibility of AI supplanting the accounting profession and the readiness of young accountants to face these threats. Employing a literature review method anchored in netnography, the research draws upon prior studies and online sources.

The results show that AI The results show that AI is developing tremendously in various forms and provides smart alternatives in completing accountant tasks. The success of AI disruption is demonstrated by the extent of AI disruption in all areas of the accounting profession i.e. financial accounting, management accounting, and public accounting. Ultimately, this research contributes to fostering awareness to young accountants for being ready in facing AI disruption.