TECHNOLOGY AND INNOVATION AS DRIVERS OF ENTREPRENEURIAL DEVELOPMENT: A CONCEPTUAL AND LITERATURE-BASED APPROACH

This paper explores the fundamental aspects of technology and innovation in entrepreneurship, highlighting their essential role in business development and success.

The study begins with a synthesis of relevant literature, providing a solid theoretical framework on the interdependence between technology, innovation, and entrepreneurship. It analyses how technology and innovation support entrepreneurs by enhancing competitiveness, adaptability, and sustainable value creation.

The chapter on technological entrepreneurship emphasises the characteristics and strategies of entrepreneurs leveraging emerging technologies to develop innovative products and services. Innovation is discussed as a key factor for entrepreneurial success, highlighting the benefits of effective innovation strategies as well as potential risks or drawbacks. Different types of innovation are analysed in terms of their impact on decision-making processes and organisational performance.

Finally, the paper examines the further expansion of technological entrepreneurship and innovation, focusing on emerging trends and the role of innovative strategies in helping companies adapt to rapid changes in economic and technological environments.